嘉實多隸屬于英國石油集團，是潤滑油解決方案的領導者。該公司宣布對其合成油系列進行重大品牌重塑，并宣布了增強性能和保護的新聲明。此次重塑恰逢嘉實多成立 125 周年，標志著這一年嘉實多不斷創(chuàng)新和推出新舉措，包括煥然一新的企業(yè)品牌和包裝設計。

　　Castrol EDGE Extended Performance是該公司最先進的合成機油，現(xiàn)在擁有長達25000英里的驚人換油間隔。嚴格的測試表明，它提供了：

　　·耐高溫性能：比行業(yè)標準高50倍。

　    ·磨損保護：比行業(yè)標準好六倍。

　　·抗粘度分解能力：比領先的全合成油強三倍。

　　此外，Castrol EDGE Extended Performance是唯一符合API、GM dexos Gen3和ACEA C2/C5三大關鍵行業(yè)規(guī)范的發(fā)動機機油。

旗艦品牌重新上市

此次重新推出包括嘉實多的三款旗艦合成油，每款都提供同類最佳的換油周期：

　　·嘉實多GTX全合成：10000英里的排油間隔。

　　·Castrol EDGE：20000英里的排油間隔。

　　·Castrol EDGE擴展性能：25000英里排油間隔。

　　此次重新發(fā)布將得到5月份首次亮相的廣泛全渠道營銷活動的支持。

致力于創(chuàng)新

　　嘉實多美洲公司總裁兼首席執(zhí)行官Andreas Osbar表示：“125年來，嘉實多不斷突破創(chuàng)新界限，提供卓越的性能和保護。我們的目標是超越客戶的期望，而我們的合成機油正是這樣做的?！?/p>

　　新型合成油旨在為消費者提供更多里程的保護和性能，并將延長換油周期視為質(zhì)量和耐用性的指標。

　　Castrol unveils new branding and product claims for synthetic oils

　　Castrol, a leader in lubricant solutions and part of the bp group, has announced a significant rebranding of its synthetic oil lineup, along with new claims of enhanced performance and protection. This announcement coincides with Castrol’s 125th anniversary, marking a year of innovation and new initiatives, including a refreshed corporate brand and packaging design.

　　Castrol EDGE Extended Performance, the company’s most advanced synthetic motor oil, now boasts an impressive oil change interval of up to 25,000 miles. Rigorous testing has shown that it offers:

　　·High-Temperature Performance: 50 times better than the industry standard.

　　·Wear Protection: Six times better than the industry standard.

　　·Viscosity Breakdown Resistance: Three times stronger than the leading full-synthetic oils.

　　Additionally, Castrol EDGE Extended Performance is the only engine oil that meets all three key industry specifications: API, GM dexos Gen3, and ACEA C2/C5.

Relaunch of flagship brands

　　The relaunch includes Castrol’s three flagship synthetic oils, each offering best-in-class oil change intervals:

　　·Castrol GTX Full Synthetic: 10,000-mile oil drainage interval.

　　·Castrol EDGE: 20,000-mile oil drainage interval.

　　·Castrol EDGE Extended Performance: 25,000-mile oil drainage interval.

　　This relaunch will be supported by an extensive omnichannel marketing campaign that debuted in May.

Commitment to innovation

　　“For 125 years, Castrol has pushed the boundaries of innovation to deliver superior performance and protection,” said Andreas Osbar, president and CEO of Castrol Americas. “Our goal is to exceed our customers’ expectations, and with our synthetic motor oils, we are doing exactly that.”

　　The new synthetic oils are designed to offer consumers more miles of protection and performance, with extended oil change intervals viewed as indicators of quality and durability.